Social Media and Online Marketing are general terms that refer to marketing that is done through the Internet. It can include the social media platforms such as Facebook, Instagram, Twitter, or others (since the list is continually growing and changing), email marketing and newsletters, or blogs on your website. All of these marketing methods are designed to drive traffic to your products and services, increasing your leads, and growing your business. These marketing methods are constantly changing, with different platforms being right for different business types.
How often should you post on Facebook? Will Pinterest help my business? Is Twitter a platform that is right for me? Should I put a blog on my website? How often should I send out an email to my lead base? These are questions that can be answered with some research and a marketing plan but creating the right plan and implementing it can take some time. It’s also important to set the right expectations about how quickly you will see results with these messages.
Upstream Administration can help you determine the right platforms for your business and work with you to create a content marketing plan…or we can take care of the marketing for you! One-time platform set-ups are available as well as monthly packages. Learn more about each type below.
Social Media Marketing
Although social media has become one of the best ways to market your products and services by establishing an online presence, doing it the right way and without wasting time can still be a daunting task. It may take some time to see results from social media and it must be done consistently, taking a lot of time that you may need to spend with existing clients. Upstream Administration can help you set up the appropriate social media accounts, create a content calendar, and post engaging content…or we can just do it for you! With a focus on engagement you will find that you are able to increase sales and interest in your business. Service can include social media set-up, daily posts, content creation, image creation, responding to messages, social media ads, and keyword research as well as monthly reports. We offer monthly packages, one-time set-up, or ongoing coaching and training.
Email Marketing & Newsletters
Email marketing and monthly newsletters are a great way to have continued, personal contact with your clients and leads. Creating, growing, and maintaining your email list is important to your business, and helps you by bringing more more viewers to your blog and website. In addition, an email marketing campaign can work as a sales funnel, directly driving traffic to your products and services, growing your business. Email marketing requires an industry specific marketing plan and a consistent schedule, with content that your readers want to read. This may include tips and tricks, interesting articles, or emailed offers. Upstream Administration can help you set up this system or manage it for you, freeing up time for you to work with the leads that develop.
Blogs
Blogs are a great way to keep customers informed of interesting things that are going on in your business, new advances and topics in your industry, products and offers for your company, and even your place in the community. Blogs are also a great way to increase traffic to your site and increase your SEO and Google rankings. Many business owners don’t have time to write their own blogs, run out of ideas, or just don’t want to take the time out of their days to put blogs on their websites. We can help with that whether it’s just by copy writing the blog for you to put on your website, proofreading what you’ve written, or fully writing the blog and posting on your website. In addition, we can research topics and details for you. Blogs can be published as often as you wish – weekly, biweekly, or monthly – depending on your need and budget.
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